I graduated from the University of Minnesota-Twin Cities in December 2023 with a Bachelor’s of Science in Business degree in Marketing. During my 3.5 years at UMN, I completed relevant marketing coursework, including:
- Principles of Marketing (MKTG 3001, Spring 2022)
- Buyer Behavior (MKTG 3041, Fall 2022)
- Marketing Research (MKTG 3011, Fall 2022)
- International Marketing (SDNY BUSN 3372, Spring 2023)
- Advertising and Promotions (MKTG 4051, Fall 2023)
- Marketing-in-Action: Marketing Practicum (MKTG 4072, Fall 2023)
- Marketing Strategy (MKTG 4081W, Fall 2023)
A preview of projects I have worked on is featured below. Personal projects can be accessed by clicking the link featured next to them. For privacy reasons, full access to group projects will not be given.
Marketing in Action
Product Proposal
December 2023
Compiled data from the entire semester into a final presentation that explained:
- Our brand identity
- Specifications of the product we designed
- Our target market and their attributes
- Pricing and placement strategies
- Advertising campaigns
Print Ad Design
November 2023
Created mockups for potential magazine advertisements featuring our product.
Target Market Analysis
October 2023
Presentation that showcased information we gathered about the selected target segment for the product we developed.
Marketing Strategy
Justice Rebranding Campaign
December 2023
Identified key issues with the former powerhouse tween brand, Justice.
Provided recommendations to improve the brand and create a contextual marketing experience.
Customer Problem Presentation
November 2023
Analyzed the current business issues with fast fashion brand Forever 21.
Provided recommendations for the brand to work back toward gaining the popularity that it held in the mid-2010s.
INC 5000 Analysis
October 2023
In-class assignment that involved researching a company featured on the 2023 INC 5000 list and what tactics led to their rapid success.
Business Communication
Target & Accenture Case Deck
December 2023
In alignment with the Target Forward sustainability campaign, our team proposed a partnership between Target and USAgain to introduce the Target Clothing Recycling Program.
Included market research, customer incentives, an outline of the customer journey, and implementation strategies.
Research Deck
October 2023
Presented a proposal to Minnesota-based entrepreneurs regarding the addition of a locally-owned coffee shop to Dinkytown, near the University of Minnesota campus.
Advertising and Promotions
Sales Promotion Analysis
December 2023
An in-depth review of two sales promotions for brands found at Target Dinkytown: Emergen-C and One a Day vitamins.
Included a brand overview, analysis of the promotions using the 4 advertising powers, and recommendations for improvement.
Print Advertisement Analysis
October 2023
An in-depth review of two print advertisements found in national magazines: Reynolds Wrap and Command Brand.
Included a brand overview, analysis of the advertisements using the 4 advertising powers, and recommendations for improvement.
Ad of the Day
October 2023
Five-minute presentation that discussed the rising trend of influencer marketing.
Elaborated on how Abercrombie and Fitch has successfully integrated influencer marketing into their advertising campaigns.
Promoted in-class discussion regarding classmates’ experiences and opinions.
CEA CAPA Education Abroad
Sydney Survival Guide
April 2023
A comprehensive guide featuring input from past and current American students who studied abroad in Sydney.
CEA CAPA requested this guidebook as a resource for incoming students to prepare for their arrival and get acclimated during their first days in Australia.
International Marketing
International Expansion Project
April 2023
Our team was tasked with selecting a country for an Australian-based company to expand their product selection into.
After conducting market research, our team determined that Naked Life Non-Alcoholic Cocktails could find success in the South African beverage market.
Writing the Global City
Australian Culture Project
April 2023
Given the opportunity to present about any aspect of Australian culture, I chose to research Australian advertising and how it has been shaped. Topics discussed included:
- Trends in the Australian ad industry
- Ad Standards and advertising regulations
- Award winning ads from Australian agencies or for Australian brands
Marketing Research
Campus Research Project
December 2022
Collected data from University of Minnesota undergraduate students about their opinions of the University Recreation and Wellness Center.
Ran statistical analyses to test hypotheses regarding decreasing attendance at the RecWell.
Buyer Behavior
Brand Segmentation Project
December 2022
Identified the target market for Doritos chips.
Analyzed buyer demographics, geographics, psychographics, and needs and preferences.
Proposed new marketing strategies to encourage repeat purchasing and attract new customers.