Brooke Hansen

marketing

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Minnesota

Panhellenic

I was elected onto the University of Minnesota Panhellenic Council for the 2022 calendar year. As VP of Public Relations and Marketing, some of my primary tasks included:


  • Creating and managing content for all Panhellenic social media accounts
  • Writing weekly newsletters with Panhellenic Community updates for over 1,500 subscribers
  • Serving as a point-of-contact for all third-party inquiries regarding Panhellenic affairs
  • Overseeing the Panhellenic Creative Director, Panhellenic Director of Outreach, and 14 chapter marketing officers


Below is some of my work that I created during my time in this position.

Scholarship Instagram stories

(February 2022)


Series of story posts congratulating the twelve members of the Panhellenic Community who were selected to receive a PHC scholarship.

Panhellenic Council informational board (August 2022)


This board was displayed during all tabling events that the Panhellenic Council attended during freshman and transfer student Welcome Weeks at the University of Minnesota.

Continuous Open Bidding (COB) Instagram carousel (September 2022)


Following the conclusion of Primary Recruitment, COB was offered as a way for more potential new members to join Panhellenic sororities at the University of Minnesota.

Elections Instagram carousel (October 2022)


Informational post to provide prospective applicants with important details regarding the Panhellenic Council’s election process.

Panhellenic Executive Council & Panhellenic Director spotlights (November-December 2022)


Series of Instagram posts highlighting the women who served the Panhellenic Council throughout 2022, as well as explaining the responsibilities of their positions for any prospective applicants.

Panhellenic Delegate shoutouts

(December 2022)


Instagram stories crediting the 14 delegates who represented their chapters at weekly Panhellenic meetings throughout 2022.